White label solutions – a quick way to start online casino business
1. Ready-to-use
interface
The white
label gaming platform comes with all the features required to run an online
casino. It is up to the business owners to decide which features to keep and
what to discard. The developers provide the client the complete package
comprising of payment system, communication system, software providers’
library, front-office and back-office, etc. By introducing some changes which
don’t take much time, the casino set-up can be completed while matching it with
the brand’s personality.
The
white label gaming software’s development does not take much time as the major
coding part is already done. Developers are not doing the things from scratch;
thus, they have to concentrate mostly on other problems which become faster to
resolve and put together the platform rather fast. Thus, the development cycle
takes less time to complete and more emphasis is on testing and including the
changes.
2. Cost-effective
Since
the development of white label gaming platform requires less technical
expertise, the developers charge less. Also, the less time involved in
development means faster to market solution, which makes it possible to start
earning revenues faster.
The
businesses with limited budget like the idea of a white label casino as it
helps them enter the market with little investment and enables earning faster
returns. In-house development team requires maintenance of employee expenses
and that of a separate department. All these hassles can be avoided with white
label casino solution.
3. Time-relevant
solutions
The
white label providers take stock of the current trends while developing the
solution. They conduct in-depth market and customer research and try to find
about the user expectations. Accordingly, they include the features in the
casino platform. It is one of the reasons why esports and other trending genres
can be found in a white label casino. The aim is to make the platform a one
stop solution for all types of gambling needs.
White
labelling allows the developers to meet current demands and create
time-relevant solutions which are readily acceptable among the consumers.
4. Gambling
license
A
white label casino saves the time and effort that goes into procuring license
for running a gambling business. The professionals do this tedious task for the
business owners and help them have a platform that is legally viable too.
According
to the area of jurisdiction, the license for running an online casino business
is to be procured. The white label casino providers enquire about the area of
operation first, and then suggest a template that comes with requisite license.
Thus, the process of starting an online casino is simplified on this front and
gets sped up as well.
5. Safe
payment processing solution
An
online casino requires to protect itself from the risk of frauds. The white
label developed to help start an online casino comes with fraud detection and
prevention solutions. The complete payment system is included in the offering,
which also comprises the risk management. With a white label solution, the
aspiring casino owner need not deal with the payment processing hassles; the
platform has all the essentials in place.
6. Integrated
customer support service
The
casino owners need to provide an agile and responsive customer support service
to their patrons. They may require solutions like live chat, email responders,
complaint resolution management system, etc. Having a full-fledged customer
support solution is possible with the adoption of a white label casino in which
this service is integrated beforehand. Thus, the platform obtained through
white label is interactive as well as intuitive and offers a better control
over the customer issues.
7. Support
for campaign management
Online
casino businesses need to run a variety of campaigns to keep the environment
lively at their domain. The gamblers search for the campaigns that allow them
to wager on the games without touching their money as long as possible. White
label casino, with the solutions like trigger for starting the campaign,
personalizing the campaign and laying down terms and conditions to participate,
can help the casino owners design the marketing efforts in a customer-centric
way and get results.
Limitations
of a white label casino platform
A
white label casino platform limits the choices of features. The business owners
have to work with what is served to them on the platter. They cannot tamper
with the solution much, only thing they can do is to market the platform
heavily and try to grab the customer base. Since there are several white label gaming platform solutions floating in the market, the buyers are
quite likely to look like a copy of an existing one. It may not provide a
unique image to the business and the owners will have to work hard to stand out
among the competition.
Another
thing to be aware of is the revenue sharing percentage proposal. The white
label casino solution provider may ask the business to share a percentage of
revenue generated. This is done to cover the license cost, maintenance cost and
support expenses. It may seem to a business owner that he is paying the
expenses for another business in order to keep the name on the label. As far as
the proposition does not look bad to the casino operator, it may not be
something to worry about much.
Having
said that, the white label casino comes as a handy solution for the businesses
who want to enter this market faster and at low cost. Once they gain the
traction and start earning higher revenues, they can think of starting a
venture from scratch.
How to
make white label casino unique
The
biggest challenge that a white label casino faces is that of standing out among
contemporaries. This issue can be resolved by taking the following steps:
a. Choose
a unique and memorable domain name
By
picking a memorable domain name, the online casino owner can achieve better
brand recall. The visitors will know where they had maximum fun and are quite
likely to stay loyal to even the white label casino when its name has something
quirky and unique about it.
b. Get
the logo and brand name
Branding
separates any domain apart from the competitors. The white label casino owners
can brainstorm the brand names and logo design ideas and choose the ones that
stand close to the business philosophy, and have a good recall value too.
c. Market
the site aggressively
Marketing
of the white label casino is very crucial to its success. The owners must come
with interesting promotional offers and other campaigns to keep the audience
pulled in.
These
are some of the tips you can follow to stand out among other white label
casinos operating in the field. The process of development may be fast, but you
have to tighten up your marketing game to get better results.
How
white label casino differs from a custom-made casino
A
white label casino and a custom-made casino differs on various aspects, which
are:
a. Cost:
A custom-made casino requires building up the platform from scratch; thus, the
process involves more cost than that required in the development of a white
label casino.
b. Flexibility:
The business owners have to work with the given set of features when they
choose the white label solution. In a custom-made casino, the business owners
have the freedom to include as many features and functionalities as desired, if
their budget permits.
c. Revenue
sharing: As per the market norms, the white label casino owner has to share
50-80% of the revenue with the provider. The custom-made casino owner has full
ownership of the revenues.
d. Speed
of development: Since the custom-made casinos are to be developed from scratch,
the development time required is quite long as compared to that of a white
label casino. So, the planning has to be in advance and the owner should be
prepared to wait for the idea to fruition.
So,
white label casino serves as a good option when the execution time available is
less. Since these come with all the requisite features, you may not face any
hassle in starting the business. Also, these are available at budget, so the
proposition of starting or expanding the online casino proves cost-effective.
To
conclude,
White label casinos prove to be a safe bet for the newbies of this field. They can
test the waters and understand the customer behavior while having a
revenue-generation resource in hand. Since the platform is filled with all the
resources required, the casinos take less time to start. Thus, it is certainly
a good option to try to get into the business of online casino.
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